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Digital marketing is the marketing of products or services, using digital technologies online, including via applications for mobile phones, display ads, social networks and any other digital medium. Digital marketing channels are systems operated on the Internet, that can create (for free or paid), accelerate and transmit the value of the product. This means from producer to end consumer through digital networks.
We can also see that this definition of digital marketing from Wikipedia, is focused on promoting products and services using digital media, rather than a global definition. It Does not cover customer experiences, developing relationships and emphasizing the importance of multichannel integration. So, for us, the scope of the term should include activities throughout the customer’s life cycle.
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